New Zealand wine: An introduction

The wine industry in New Zealand, although relatively new, has achieved remarkable success and a great international reputation.

New Zealand's long growing season and cool maritime climate make ideal conditions for grape growing, producing some distinctive, premium-quality wines.

New Zealand’s major grape-growing areas are in the dry, sunny eastern regions, with the three main areas Gisborne, Hawke’s Bay and Marlborough.

Other key wine-making regions are Auckland, Martinborough, Nelson, Waipara and Central Otago. These regions span the latitudes of 36 to 45 degrees and cover 1,600 kilometres (1,000 miles).

The northern hemisphere equivalent would run from Bordeaux (between the latitudes of 44 and 46 degrees) down to southern Spain.

Diverse styles

As a result of grapes being grown in such a range of mini-climates and soil types, a diverse range of styles has developed.

Sauvignon Blanc is New Zealand’s most commonly planted grape, accounting for more than two-thirds of all New Zealand wine.

According to Bob Campbell MW (Master of Wines), New Zealand has built a reputation for producing the world’s best Sauvignon Blanc. Its unique style is more pungently fruity than any other wine from the grape variety.

Chardonnay is New Zealand’s most widely grown variety, thriving in all of the major wine-growing regions. Hawke’s Bay, Gisborne and Marlborough are particularly well known for their Chardonnay, although each region produces its own distinct style, ranging from Gisborne's softer Chardonnay through to the more concentrated wine from Hawke's Bay.

New Zealand Pinot Noir also has a strong international reputation and is the country’s second-most exported wine after Sauvignon Blanc. Pinot Noir relishes cool temperatures and low rainfall, so performs particularly well in the Martinborough and Central Otago regions.

Bob Campbell believes Pinot Noir is one of New Zealand's most exciting wine styles, and it's growing in both reputation and sales. He defines it as very fruity, tending to be softer and more approachable than the wines of the benchmark Burgundy.

New Zealand also excels in a number of other varieties such as Riesling, Pinot Gris, Syrah and Bordeaux-style reds.

Wine tourism thriving

There is a growing awareness of wine tourism in New Zealand, and visitors are encouraged to explore and interact by following the Classic New Zealand Wine Trail from Hawke’s Bay to Marlborough.

The main wine regions each host an annual wine and food festival, and most of New Zealand’s wineries offer tastings. Many of the larger wineries run restaurants or cafés as part of their business, and offer both retail and online wine sales.

Tohu Wines was the first indigenous branded wine to be produced for the New Zealand export market. It is a wholly owned Māori company, which believes in the shared ancient traditions of spirituality and harmony with the land. All Tohu vineyards are certified by Sustainable Winegrowing New Zealand, a management system that promotes environmentally responsible practices in the country’s vineyards and wineries.

The Facts: New Zealand wine

2019 marks 200 years since English missionary Samuel Marsden made the first recorded vine plantings in New Zealand, in the Bay of Islands in 1819. Marsden observed that “New Zealand promises to be very favourable to the vine”. However, the unfenced vineyard was destroyed by goats (nzhistory.govt.nz). 

New Zealand’s earliest recorded winemaker was the British Resident James Busby who served “a light white wine, very sparkling and delicious to taste” to French explorer Dumont d’Urville at Waitangi in 1840. Busby had first planted vines in 1833. 

The first Pinot Noir vines were planted at Lansdowne in the Wairarapa region in 1883. 

The early and latter origins of the New Zealand wine industry go back to the work of settlers from Croatia, France and Germany-speaking Europe. 

Two international wine events are held in New Zealand: the International Sauvignon Blanc Celebration held every three years in Marlborough, and Pinot Noir NZ held every four years.

  • New Zealand wine is exported to more than 100 countries.
  • New Zealand wine exports are valued at $1.75 billion annually. 
  • Wine is New Zealand’s 6th largest export good. 
  • 98% of New Zealand’s vineyard area is Sustainable Winegrowing NZ certified. 
  • New Zealand has 670 wineries, up over 30 years from less than 100. 
  • Sauvignon Blanc is New Zealand’s most widely planted variety. 
  • Sauvignon Blanc accounts for 73% of wine production followed by Pinot Noir at 8%.
  • 17% of the world’s Sauvignon Blanc originates from New Zealand. 
  • 500 international wine industry influencers, 600 wines, 117 wineries were represented at the 2017 Pinot Noir NZ celebration. 

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