Once a Hobbit hole - from New Zealand to London

There was once a Hobbit hole ... New Zealand transports a slice of Middle-earth to London for the world première of the final film in 'The Hobbit' Trilogy.

To celebrate the third and final film in The Hobbit Trilogy - The Hobbit: The Battle of the Five Armies - for three magical days in London's luxurious Claridge's hotel, this life-sized Hobbit hole was host to movie stars and international entertainment media.

Hobbiton-Movie-Set.jpgThis slice of Middle-earth originated from the real Middle-earth movie set - Hobbiton village in Matamata, New Zealand - where 44 Hobbit homes are the main attractions for visitors roaming the country paths, hedgerows, orchards and gardens that fill a delightful English country-style landscape. 

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From Middle-earth to London - Hobbiton Movie Set's general manager Russell Alexander and art director Brian Massey and their construction team spent three days recreating a life-size Hobbit Hole in London’s Claridge’s hotel. The door is an original from the Green Dragon Inn used during filming of The Hobbit Trilogy.

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Step into the real New Zealand - Middle-earth - a life-sized Hobbit door swings open to reveal a real New Zealand beach scene at Opito Bay, Coromandel, and the forest along the Resurgence Track near Riwaka, Nelson. 

Up to 200 entertainment media attending the world première of The Hobbit: The Battle of the Five Armies - a production of New Line Cinema and Metro-Goldwyn-Mayer Pictures (MGM) - used the Middle-earth-inspired New Zealand room for interviews during the première media programme in anticipation of the international release by Warner Bros. Pictures.

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A slice of Middle-earth in New Zealand. Director Sir Peter Jackson steps into a slice of the Real Middle-earth New Zealand - Hobbiton, at the world première of The Hobbit: The Battle of the Five Armies.    

Hobbit-hole-RUSSELL-BILLY-(1).jpgOn New Zealand’s real Middle-earth set at Claridge's in London: Actor Billy Boyd - Pippin in The Lord of the Rings Trilogy - meets Hobbiton Movie Set general manager Russell Alexander. Billy Boyd performs the end title song in The Hobbit: The Battle of the Five Armies.

About the Hobbit hole and New Zealand room
The Hobbit hole was created at Hobbiton Movie Set in Matamata, with input from Hobbiton General Manager Russell Alexander, The Hobbit Trilogy Art Director Brian Massey, head joiner Peter Hawke and builder Darren Roa.

The Hobbit hole features a door that was originally constructed as part of the Green Dragon Inn and used during filming of The Hobbit Trilogy, but was removed when the set was transformed into a functional part of the Hobbiton tourism experience. 

The Hobbit hole served as the location for official publicity activities surrounding the global release of The Hobbit: The Battle of the Five Armies.

New Zealand: Home of Middle-earth also had a strong presence on the red carpet for the World Première of The Hobbit: The Battle of the Five Armies with destination footage appearing on screens surrounding the red carpet. 

About 100% Middle-earth, 100% Pure New Zealand
Tourism New Zealand is working to convert the international attention drawn to The Hobbit Trilogy's production in New Zealand into a campaign which demonstrates how easy it is for people to come to New Zealand, see the cinematic Middle-earth first hand, and experience all the country has to offer.

Investment in marketing New Zealand's association with The Hobbit Trilogy is paying off in increased visitor motivation and arrivals. Thirteen per cent of international holiday visitors said that The Hobbit Trilogy movies were a factor in influencing their initial interest in New Zealand [for the period July 2013 to June 2014]. 

In addition, research completed earlier in 2014 by the New Zealand Institute of Economic Research found that the marketing of New Zealand as Middle-earth has had significant and quantifiable impact on growth in visitor arrivals from Western Markets.

International Visitor Arrivals data for January-September 2014 show that holiday arrivals into New Zealand are up 7.2 per cent as of last year. Holiday arrivals from the United Kingdom, a key target market for visitors to New Zealand, account for an impressive average stay of 28 days.

About The Hobbit: The Battle of the Five Armies
New Line Cinema and Metro-Goldwyn-Mayer Pictures Present a Wingnut Films Production, The Hobbit: The Battle of the Five Armies. As with the first two films in the Trilogy, The Hobbit: An Unexpected Journey and The Hobbit: The Desolation of Smaug, the final film is a production of New Line Cinema and Metro-Goldwyn-Mayer Pictures (MGM), with New Line managing production. Warner Bros. Pictures is handling worldwide theatrical distribution, with select international territories as well as all international television distribution being handled by MGM. www.thehobbit.net #OneLastTime 

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