Māori culture and values infuse the unique New Zealand lifestyle.

Māori are the tangata whenua - the indigenous people of the land of Aotearoa New Zealand, and their culture is an integral part of local life.

Visitors to New Zealand are presented with diverse opportunities to experience Māori culture first-hand in many parts of the country, including Rotorua where Māori pioneered cultural tourism in the early 19th century.