Pic’s Peanut Butter World opens Nelson's newest attraction

Locals and visitors are already going nuts for New Zealand's newest, quirkiest and free factory tour.

Things have gone a bit nutty in New Zealand with the grand opening of Pic’s Peanut Butter World, in Nelson, on 23 February 2019. 
Pic’s Peanut Butter World is a purpose-built destination for locals and visitors to the Nelson Tasman region and a fantastic place to visit for all lovers of good food and peanut butter, and especially New Zealand's favourite peanut butter.

An attention-grabbing spiral staircase greets guests after they have walked through the famous Pic’s star doors. PC Eatery is onsite to get your coffee fix and a treat featuring the peanut butter that is made in the factory adjacent. 

Of course, the most important part of Pic’s Peanut Butter World is the free factory tour. From specially constructed viewing platforms visitors can see Pic's Peanut Butter being made, meet the people who make their favourite spread, learn more about owner Pic Picot’s journey and even make their own peanut butter. 

Peanut Butter World is owner Pic Picot’s way of thanking the Nelson Tasman community for the support it has given him, his product, and 50 employees during the 11 years the company has been in business to date.

“This is place where our consumers and producers come together,” says Pic. “By building connections between us, our customers, and the jars in their cupboards I feel we connect with our customers’ friends…and their friends’ friends…until one day their friends’ friends’ friend will turn up here, feeling they’ve come home.”

Pic’s Peanut Butter World is a destination for souvenirs to take home and sampling not only peanut butter but sampling some of the region's produce including award winning local coffee company Pomeroy’s, which has been roasting and brewing in Nelson since 1989.

The unique industrial ambience at Pic’s Peanut Butter World celebrates its function as a working factory but is also a welcoming space for people to come and learn about New Zealand’s favourite nut butter. 

Pic Picot is to peanut butter what Willy Wonka is to chocolate and his factory, like Wonka’s, is designed to capture the imagination and celebrate all things whimsical. 

About Pic’s Peanut Butter World

Pic's Peanut Butter World is a purpose-built destination for visitors to Nelson Tasman that officially opened its grand ‘star’ doors to peanut butter lovers on 23 February 2019.

Visitors can see Pic's Peanut Butter being made from the vantage point of specially constructed viewing platforms, meet the people who make their favourite spread, learn more about owner Pic Picot’s journey as a peanut butter maker, and even make their own peanut butter. On-site café PC Eatery (open Monday to Friday, 8am-4pm) will showcase Pic’s as being more than just a spread, and there is a shop full of peanut butter and other local goodies to take home. 

Peanut Butter World is located at 49 Saxton Road, Stoke, Nelson Tasman. 

About Pic’s Peanut Butter 

Pic’s Peanut Butter was established in 2007 and is now New Zealand’s best-selling peanut butter. Lovingly made in Nelson Tasman, Pic’s Peanut Butter is sold in supermarkets around New Zealand and Australia, and in Hong Kong (China), Singapore, Malaysia, China, the UK and the US. It is also shipped to mail order customers all over the world. In addition to its award-winning crunchy and smooth peanut butters, Pic’s Peanut Butter also makes an outstanding peanut oil, almond and cashew butters, a boysenberry jelly, and the innovative snacking shots of peanut butter known as ‘Slugs’.