On Friday, 6 May the world celebrated International Sauvignon Blanc Day, and leading the charge was New Zealand.
New Zealand toasted first light with the fruits of the golden harvest and the rest of the globe followed.
With almost 17,000,000 impressions on Twitter and nearly 1,000,000 on Instagram it was clear the world was happy to join the fun in celebrating New Zealand's favourite drop.
New Zealand is home to some of the world’s most coveted sauvignon blanc wines, a varietal that awoke the world to New Zealand wine.
Wineries, restaurants, bars, retailers and dedicated sauvignon blanc fanatics were encouraged to post video clips, photographs and messages on Facebook, Twitter and Instagram showing their passion for New Zealand’s most popular wine by using the “hashtags”: #SauvBlanc and #nzwine.
2016 has already been a huge year for New Zealand sauvignon blanc, Global Marketing Director for New Zealand Winegrowers, Chris Yorke says.
“We’ve seen amazing international coverage as a result of the celebration, and International Sauvignon Blanc Day provides another great opportunity to raise awareness about New Zealand's most popular wine, which makes up 85 percent of wine exported from New Zealand,” Yorke said.
#SauvBlanc trended at number one on Twitter in New Zealand on International Sauvignon Blanc Day.
Coming from humble beginnings New Zealand sauvignon blanc is now a NZ$1.2 billion dollar export earner, boosting New Zealand wine to be the country’s sixth largest export.
Marlborough – land of sauvignon blanc
The Marlborough region, at the top of the South Island is not only the home of the spectacular Marlborough Sounds, but also New Zealand’s largest wine growing region specialising in sauvignon blanc.
Rich soil, plenty of sun and lots of water make perfect growing conditions and Marlborough is a gourmet paradise with creative chefs crafting locally sourced produce, meat and fresh seafood to complement the region’s food-friendly wines.
Neat rows of thriving grape vines stretch as far as the eye can see through Marlborough’s fertile valleys and it’s the ideal combination of climate and terrain that makes this such perfect wine-growing territory.
With almost 150 different wineries and 600 growers producing award-winning wines, especially sauvignon blanc, wine tasting is a popular pastime. Visitors on the vineyard trail can take a guided tour, cycle tour or self-drive.
Some of New Zealand’s best known wine brands are based in Marlborough with names such as Allan Scott, Giesens, Brancott Estate, Yealands and Cloudy Bay.
The deep, clean waters of the Marlborough Sounds are also ideal for aquaculture and 80 percent of New Zealand’s exports of green shell mussels, king salmon, Pacific oysters, paua (abalone), kingfish, and koura (crayfish) come from this region.
Air New Zealand has daily flights to Blenheim from major centres. The region is famous for its sauvignon blanc vineyards as well as its beaches. The Queen Charlotte walking track, one of New Zealand’s best, runs through the Marlborough Sounds.