Move over selfies – New Zealand launches dronies

Move over selfies, New Zealand has something new in the air.

Dronies - a new trend where flying drones are used to shoot personal video selfies - are about to take off over New Zealand’s alpine holiday resorts, enabling visitors to share the epic beauty and experiences of their South Island holiday.

With the help of the Tourism New Zealand-sponsored travelling drone, holidaymakers at six South Island destinations will have the opportunity to star in an eight-second video creating a lasting holiday memory to share with family and friends.

Close-up portrait

On the job, the drone will record a close-up portrait of the subject that pans out to show the surrounding winter scene. The resulting video can then be shared with friends on all social channels via #NZdronie.

The NZdronie, which will be travelling around key South Island destinations during July and August 2014, won’t just be for snow bunnies. As well as hitting the slopes at Coronet Peak, Cardrona, Mount Hutt and Mount Cook ski areas, NZdronie will be available in Queenstown and Lake Tekapo.

First country

New Zealand is the first country to launch the new NZdronie service for consumers, according to Tourism New Zealand Australia General Manager, Tony Saunders.

"We hope it will add another dimension to the way people share their holiday memories," he said.

"New Zealand’s scenery is unparalleled so we wanted to give visitors the opportunity to show their spectacular surroundings to friends via social media, blowing a traditional selfie out of the water.

"If a picture says a thousand words, imagine what a dronie can do!"

New Zealand ski slopes 

Australia is the biggest source of international visitors to New Zealand’s ski fields. Around 150,000 Australians visited New Zealand during last year’s (2013) ski season.

Alongside world-class skiing and some of the best panoramic views on the planet, winter in New Zealand offers more magic in every day. Whether visitors are after adrenaline-filled activities or more relaxed experiences such as wine tasting or soaking in a hot spa, winter offers an array of adventures.

More information about where NZdronies can be found and a video demonstrating how it works are available on the 100% Pure New Zealand Instagram ( and Facebook ( pages.

Tourism New Zealand is encouraging people to share their dronies using the hashtag #NZdronie with daily prizes up for grabs.

Background: Drone Facts

  • The DJI Phantom 2 Vision+ drone travelling around New Zealand’s South Island carries an extremely high quality camera and a removable 4GB micro SD card
  • It shoots full HD video at 1080p/30fps and 720p/60fps, giving crystal clear video and the option for slow motion shots
  • Photos are shot at 14 megapixels