Taranaki, on the North Island's rugged west coast, is dominated by Mt Taranaki. It has a varied landscape and numerous outdoor activities within easy reach.

This fertile farming region is noted for its internationally significant gardens, major art collections and cultural events, and alpine-to-surf adventures.
An almost perfect volcanic cone, Mt Taranaki (2,518 metres or 8,261 feet) is a year-round outdoor destination offering more than 300 kilometres (186 miles) of walking tracks, winter skiing and snowboarding, and heritage gardens.
Taranaki has some of New Zealand’s best surf, and the south- to north-facing coastline means the surf is usually up somewhere. Surf Highway 45, a scenic coastal road between New Plymouth and Hawera, travels to the top surf spots.
From early Māori settlement to the land wars and passive resistance, frequent signs of Taranaki’s rich history give a sense of the challenges faced by early Māori and Pakeha (European) settlers.