Middle-earth Media Resources

Welcome to 100% Middle-earth, 100% Pure New Zealand.

Welcome to 100% Middle-earth, 100% Pure New Zealand.

This video message from NZ Prime Minister and Minister for Tourism Rt Hon John Key also includes a small taste of New Zealand resources available for media covering the world première of The Hobbit: An Unexpected Journey.

The moving footage includes:

  • Imagery of locations chosen for The Lord of the Rings trilogy and The Hobbit: An Unexpected Journey.
  • Tourism attractions in filming locations for The Lord of the Rings and The Hobbit trilogies.
  • Innovative Kiwi businesses that support the New Zealand film industry including Weta Digital and Shotover Camera Systems.
  • Interviews with personalities involved in New Zealand’s tourism, business and film industries including Sir Richard Taylor of Weta Workshop, Bill Reid of Reid Helicopters in Nelson who flew for Sir Peter Jackson during filming of The Lord of the Rings and The Hobbit, and Halfdan Hansen of Jens Hansen Jewellers - creators of the ‘One Ring’.

Content and story angles are available on this website.

Images - for editorial coverage - are available on the TNZ Image Library.

New Zealand footage is available on request. Contact Jemma Taylor:

P: + 64 9 915 4331
M: + 64 21 220 8020
E: Jemma Taylor

Hei akuanei - we look forward to seeing you soon.

Tourism New Zealand