New Zealand goes All Black

Some of New Zealand's favourite brands are donning black to show their support for the All Blacks at the 2015 Rugby World Cup.

New Zealand’s ‘men in black’ - the All Blacks are en route to the United Kingdom for the eighth Rugby World Cup to defend their crown as world champions. 

The anticipation and expectations are sky high as New Zealand gets ready to don black for the duration of the tournament and in a show of solidarity some of New Zealand’s favourite brands are showing their support with a product black-out. 

Whittaker’s Chocolate, voted New Zealand’s most trusted brand four years in a row, have shed their traditional gold packaging by going black to show support for the All Blacks in their quest for glory this year.

“As a proud New Zealand company, we’re big fans of the All Blacks and New Zealand rugby, so we were delighted to take up the opportunity to show our support for the All Blacks by donning black,” Marketing Manager Holly Whittaker said.

Whittaker’s Peanut Slab – a long-time Kiwi favourite chocolate treat – and Creamy Milk chocolate have both had the All Black treatment. 

Joining Whittaker’s in their show of support is popular breakfast cereal Weet-Bix which is otherwise known as ‘the breakfast of champions’. The iconic blue and red packaging has been given a makeover emblazoned with images of the All Blacks and sold inside a collector’s edition black tin. Inside each pack are collector cards of players in the All Black squad for kids to collect. 

Weet-Bix are best eaten with a dose of milk so, keeping in theme, Anchor Milk bottles have gone on sale in a new all black livery to show support for the national team. The limited edition 2L milk bottles are being released wearing their own game jerseys numbered 1 to 15 so that milk lovers can go all out and collect the whole team.

Snack treat Kettle Korn is joining the party with their tasty popcorn presented in a black supporter’s packet. Kiwis getting up early to watch the All Blacks are advised to have a bowl of the delicious popcorn at the ready for any tense moments during the game. 

Meanwhile, on the way to the tournament, the All Blacks along with their diehard Kiwi fans will be able to enjoy Air New Zealand’s latest on-board safety video. ‘Men in Black Safety Defenders’ stars a bunch of All Blacks – Captain Richie McCaw, team mates Dan Carter, Kieran Read, Keven Mealamu, Sam Whitelock and coach Steve Hansen – as Men in Black agents. 

Air New Zealand is well known for its quirky safety videos with past versions featuring Peter Jackson and cast members from both The Lord of the Rings and The Hobbit movies.

The All Blacks are truly loved in their homeland and their hero status always reaches fever pitch when it’s time for the Rugby World Cup. Rugby is a way of life in New Zealand and the entire country will be hoping history is made at the end of the tournament should captain Richie McCaw raise the Webb Ellis Trophy once again.